How to price your home to sell

The right price comes from what buyers have actually paid for similar homes nearby, adjusted for your home's condition, upgrades and the current market. Online estimates are a starting point, not a price.

Why the first two weeks matter most

New listings get the most attention in their first days on the market. A home priced right from the start draws more showings and stronger offers; an overpriced home sits, and buyers start asking what's wrong with it.

What I look at

• Sales of similar homes nearby in the last three to six months
• Active and pending listings you'll compete with
• Your roof age, insurance-related features and upgrades, which matter a lot to South Florida buyers
• HOA or condo fees and any special assessments
• How long homes like yours are taking to sell